A/B testing is an experimental approach that compares two variants of a feature or design to determine which version performs better with users, enabling data-driven decision making for optimizing engagement, retention, and monetization.
An advertiser is the entity that pays for an app or brand to be advertised. They are on the “demand” side of mobile marketing and they are looking to spread a specific message about their product.
Ambisonic Audio refers to a full-sphere surround sound technique that captures and reproduces sound from all directions, enhancing immersion in virtual reality and 3D environments by providing realistic spatial audio.
Anti-Aliasing is a technique used to smooth jagged edges (also called "jaggies") that appear in rendered graphics, improving visual quality in architectural visualizations, automotive designs, and interactive applications.
An API, or “Application Programming Interface”, is a common concept in software development, found throughout VR and AR content development. In essence, it is a standardized interface that lets software connect with an operating system and make use of its resources. APIs are not visible to the user of a VR or AR experience.
App localization is the process of adapting an app’s functionality, interface, and marketing to suit foreign domains. Mobile app usage worldwide is increasing which makes localizing your app especially important.
LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.
Augmented reality is the overlaying of digitally-created content on top of the real world. Augmented reality - or 'AR' - allows the user to interact with both the real world and digital elements or augmentations. AR can be offered to users via headsets like Microsoft’s HoloLens, or through the video camera of a smartphone.
Augmented reality advertising superimposes 3D assets onto the user’s real world. Check out ironSource’s app monetization glossary outlining all essential terms in plain English.
AR Light Estimation is a feature that analyzes real-world lighting conditions through a device's camera to apply matching illumination to virtual objects, creating more realistic augmented reality experiences in architecture, retail, and automotive applications.
ARCore is Google's platform for building augmented reality experiences that enables motion tracking, environmental understanding, and light estimation on Android devices for applications in education, retail, and construction.
The ARKit is Apple's framework for creating augmented reality experiences that enables features like motion tracking, scene understanding, and light estimation on iOS devices for applications in healthcare, education, and retail.
An Audio Spatializer is a system that creates the illusion of 3D sound by simulating how audio would behave in a physical space, enhancing immersion in virtual environments, architectural visualizations, and automotive simulations.
Augmented Virtuality (AV) refers to a form of mixed reality where real-world objects or people are integrated into virtual environments, allowing physical elements to interact with predominantly virtual worlds in manufacturing, training, and educational applications.
Computer-Aided Design (CAD) refers to specialized software tools used to create precise digital models with exact specifications, enabling developers to import and adapt detailed representations of real-world objects for interactive applications.
Computer Generated Imagery (CGI) animation creates movement through digital character rigging, keyframe animation, and motion systems that combine predetermined sequences with dynamic responses to create convincing character behavior and environmental effects.
Cinematic VR means an immersive video experience where viewers can look around in 360 degrees but cannot interact with or move through the environment, often used for storytelling, architectural walkthroughs, or educational content.
Click-through attribution is a method of tracking user interactions that credits conversions to the specific advertisement a user clicked on, helping marketers understand which ads drive valuable actions.
Cloud storage provides remote data management solutions that enable development teams to collaborate effectively by providing centralized access to project assets and resources across multiple devices and locations.
Cinematic VR means an immersive video experience where viewers can look around in 360 degrees but cannot interact with or move through the environment, often used for storytelling, architectural walkthroughs, or educational content.
Configurator is an interactive tool that allows users to customize products by selecting different options, features, and specifications, commonly used in automotive, retail, and manufacturing applications to visualize personalized designs.
Connected data means information from various sources linked together in meaningful relationships, enabling more comprehensive analysis and insights across healthcare, manufacturing, retail, and other industries.
Content Delivery Network (CDN) is a distributed server system that delivers digital assets to users from geographically optimized locations, reducing latency and improving load times for applications requiring large-scale content distribution.
Corrupted text refers to data that has become unreadable or incorrectly formatted, requiring robust error handling systems including validation, proper encoding methods, and failsafe mechanisms to prevent crashes and maintain application stability.
CPA or cost per action marketing is a pricing model used in mobile UA campaigns in which advertisers choose a post-install action to measure, and only pay for users who engage in that action.
Configure, Price, Quote (CPQ) is a system that streamlines the sales process by allowing customers to configure complex products, generate accurate pricing, and receive automated quotes based on their specific requirements.
Computer Processing Unit (CPU) is the central brain of computing devices that executes program instructions, with its performance being crucial for real-time rendering and overall application responsiveness in graphics-intensive projects.
A Creative is an individual advertisement asset that must go through moderation stages (pending, approved, or rejected) before being implemented in marketing campaigns.
Customer engagement refers to the meaningful interactions users have with a product that create emotional investment and long-term loyalty through compelling experiences, social connections, and progression systems that respect user time while delivering consistent value.
Customer retention focuses on keeping users engaged long-term through compelling experiences, regular content updates, and community building strategies that maintain interest and encourage continued interaction with digital products.
Virtual Reality Sickness (Cyber Sickness) refers to a form of discomfort experienced when stationary users perceive motion in immersive environments, caused by factors like lag, refresh rates, and visual discrepancies that require careful content design to mitigate.
Data transformation means the conversion of information between different formats and structures to optimize for specific uses, from asset pipeline processing to analytics systems, enabling efficient operation across diverse platforms and use cases.
Data visualization is the graphical representation of complex information that transforms abstract data into visual models, enabling users to quickly identify patterns and make more informed decisions across various industries.
DevOps is a set of practices combining software development (Dev) and IT operations (Ops). DevOps aims to streamline development and enable continuous delivery of high-quality software.
Digital Energy focuses on optimizing power consumption across hardware and software layers through intelligent resource management systems that balance performance needs against energy efficiency, extending battery life while maintaining responsive user experiences.
Digital Engineering encompasses the comprehensive technical infrastructure that supports product development, including asset creation pipelines, build systems, testing frameworks, and deployment tools that enable efficient creation and iteration.
Digital Transformation means the strategic adoption of digital technologies across business operations, including real-time 3D visualization and interactive experiences that fundamentally alter how organizations deliver value and engage with customers.
A Digital Twin means a data-enriched virtual replica of a physical object or system that simulates real-world behavior, enabling improved design, testing, and operational management across industries like architecture and manufacturing.
Direct3D Transformation Pipeline refers to the Windows-specific graphics process that converts 3D objects into 2D screen imagery using three matrices (world, view, and projection transforms) to handle object positioning and camera perspectives.
Effective Cost Per Install (eCPI) is a comprehensive marketing metric that calculates acquisition costs while accounting for organic factors like viral growth, providing a more complete picture of user acquisition economics.
Embedded Development creates software for specialized hardware devices with constrained resources, requiring deep hardware knowledge, efficient memory management, and optimization techniques to deliver reliable performance within strict operational parameters.
Embedded software development is the specialized practice of creating programs that run directly on hardware devices with limited resources, requiring strict optimization techniques to ensure reliable real-time performance within tight memory and processing constraints.
Embedded systems are specialized computing devices designed to perform dedicated functions within larger systems, requiring efficient code optimization and hardware-specific programming to ensure reliable performance within resource constraints.
An End Card is a static visual advertisement displayed at the conclusion of video ads, featuring essential app information and a call-to-action to drive user engagement and installation.
Eye Tracking technology monitors user gaze direction within head-mounted displays, enabling intuitive control mechanisms, improved rendering efficiency through foveated rendering, and more natural interaction with virtual environments.
Extended Reality (XR) serves as an umbrella term encompassing all immersive technologies including virtual, augmented, and mixed reality that enhance or replace our view of the world through digital experiences.
Face Tracking refers to computer vision technology that captures and analyzes facial movements in real-time, enabling more realistic character animations and interactive experiences in games and simulations.
Field-of-Regard encompasses the total viewable area accessible to a user from a fixed position when accounting for eye, head, and neck movements, forming the foundation for immersive experience design.
Field-of-View (FOV) refers to the observable area visible to a user when looking straight ahead, typically measured in degrees, with higher values in head-mounted displays creating more immersive experiences by filling more of the user's vision.
Fill rate is an app metric calculated by dividing the number of ad impressions an app shows by the number of times an app has requested an ad from an ad network.
Fourth Industrial Revolution (4IR) describes the integration of digital technologies, IoT systems, AI, and human-machine interfaces that is transforming industrial processes and creating new possibilities across manufacturing and engineering.
Foveated Rendering is an optimization technique that mimics human vision by rendering high detail in the center of view while reducing quality in peripheral areas, improving performance and enabling richer visual experiences on limited hardware.
Frames-Per-Second (FPS) indicates how many images are displayed each second, with higher rates (ideally 60-120 for VR applications) delivering smoother motion and reducing the risk of simulation sickness in immersive experiences.
Frustum Culling means a performance optimization technique that prevents rendering objects outside the camera's viewable area (frustum), significantly improving application performance by reducing unnecessary processing of invisible elements.
Game technology, or gametech, refers to dedicated solutions and services that are used throughout a game’s lifecycle and are built especially for the purpose of game development.
Graphics Transformation Pipeline refers to the sequential process that converts 3D objects into their final rendered positions within a scene, managing spatial transformations through world, view, and projection matrices for accurate visual representation.
The Growth Loop is a holistic approach to game growth which merges the monetization and user acquisition sides of the business to create a virtuous cycle of growth.
Touch Feedback (Haptics) technologies simulate physical sensations through vibrations and forces, adding a tactile dimension to digital interactions that enhances immersion and usability across virtual and augmented reality applications.
Head Tracking monitors the position and movement of a user's head in real-time, enabling natural viewing perspectives in virtual environments and serving as an intuitive input method for navigation and interaction.
Head-Mounted Display (Headset) is a wearable device containing screens and optics that deliver immersive visual experiences by placing display technology directly in front of the eyes, available in various forms from smartphone holders to high-end standalone units.
Head-up display (HUD) presents critical information directly in the user's field of vision without requiring them to look away from their primary viewpoint, enhancing situational awareness in applications ranging from gaming to automotive interfaces.
Industrial Internet of Things (IIoT) refers to interconnected smart industrial devices that collect and analyze data to optimize operations, enable predictive maintenance, and drive more informed decision-making across manufacturing environments.
Immersion is the psychological state of being completely absorbed in a digital environment through multisensory engagement, forming the foundation of compelling virtual experiences by minimizing awareness of the physical world.
Immersive Experiences means digital content that engages multiple senses to create a strong feeling of presence, ranging from interactive simulations to 360° video, designed to transport users beyond traditional screen-based media.
Immersive Retail transforms shopping experiences through interactive 3D product visualization and virtual environments that allow customers to explore merchandise from any angle, test configurations, and experience virtual try-ons before purchasing.
Immersive training leverages virtual and augmented reality to create hands-on learning environments that enhance skill acquisition through realistic simulations, improving knowledge retention while reducing costs and risks associated with traditional training methods.
Immersive training leverages virtual and augmented reality to create hands-on learning environments that enhance skill acquisition through realistic simulations, improving knowledge retention while reducing costs and risks associated with traditional training methods.
An Input refers to the various methods and devices users employ to control and interact with digital environments, from traditional controllers to specialized hardware that tracks natural movements for more intuitive engagement with virtual content.
Inside-Out/Outside-In Tracking refers to two competing approaches for positional tracking: inside-out uses cameras on the headset to track movement relative to the environment, while outside-in relies on external sensors to monitor device position, each offering different trade-offs in setup complexity and tracking precision.
IDFA is an acronym for The Identity for Advertisers, this is the unique identifier given by Apple to each device. Crucial for mobile attribution, i.e. tracking the user journey, its purpose is to measure user interactions with ad campaigns and track events like installs and in-app activity.
Interpupillary Distance (IPD) measures the space between a user's pupils, a critical factor in headset design that ensures proper scale perception and comfortable stereoscopic viewing when correctly matched through adjustable lenses.
Install Rate (IR) measures the percentage of ad clicks that convert to app installations, providing marketers with insights into advertisement effectiveness and user acquisition efficiency.
Key Performance Indicator (KPI) refers to quantifiable metrics that track progress toward specific business objectives, helping organizations evaluate success and identify areas needing improvement across development, marketing, and operational activities.
Latency is the delay between user action and system response in digital environments, with lower values (ideally under 20ms for immersive applications) being crucial for comfortable experiences that prevent disorientation and simulation sickness.
Light Field Technology captures the direction and intensity of light rays from multiple angles, enabling post-capture adjustments to focus, perspective, and depth in immersive content while allowing users greater freedom of movement compared to traditional capture methods.
Light Field Video extends light field photography to moving images, allowing for post-production manipulation of focus, perspective, and depth, creating more realistic and interactive immersive video experiences with enhanced spatial understanding.
Low-Persistence Display technology reduces motion blur by illuminating pixels only for brief periods rather than continuously, resulting in clearer visuals during head movement and significantly reducing user discomfort in immersive applications.
The mobile attribution window is the time period advertisers pre-set in which publishers can claim credit for a conversion and ultimately be attributed for the install.
Human-Machine Interface (HMI) provides intuitive visual and interactive systems that enable operators to efficiently monitor and control complex equipment or processes across manufacturing, automotive, and other industrial applications.
Mediation (ad mediation) is a monetization solution that enables developers to efficiently manage multiple advertising networks through a single integration, optimizing fill rates and revenue while simplifying implementation.
Mixed Reality Capture (Mixed Cast) refers to a technique that combines real-world video of VR users with simultaneous footage from within the virtual environment, creating compelling demonstrations that effectively communicate the VR experience to spectators.
Unity Machine Learning Agents (ML-Agents) is an open-source toolkit that enables developers to create environments where AI agents can learn complex behaviors through reinforcement learning techniques, ideal for creating realistic NPC behaviors and simulations.
Mobile Measurement Partner (MMP) provides third-party attribution and analytics services that help developers track marketing campaign performance across multiple channels while offering unbiased verification of user acquisition metrics.
Mobile ad viewability is the percentage of impressions in which 50% of the ad was in view for a minimum of 1 second for display ads, and 2 seconds for video ads, as defined by the IAB and the Media Rating Council.
App developers looking to earn revenue from ads typically partner with a mediation platform that aggregates various ad networks and integrate its SDK into their tech stack.
The mobile app market is constantly growing and becoming a more competitive industry, making app growth strategy a complicated and integral part of your app’s success.
Mobile app retention refers to an app’s ability to keep users coming back, and is important because it shows app developers exactly what day in the app lifecycle users begin dropping off and offers insight as to why some don’t return.
Bid adjustments allow advertisers to increase or decrease their bids for ad groups or campaigns in order to change how frequently their ads are viewed, according to where, when, and how people search
Mobile User Acquisition involves running paid advertising campaigns to acquire new users, with the goal being to maximize profit by acquiring users who eventually monetize for more than they were purchased for.
Motion-to-Photon Latency measures the total delay between a user's physical movement and when that movement is visually reflected in a display, with lower values (ideally under 20ms) being critical for preventing discomfort in immersive applications.
Mixed Reality (MR) means a hybrid experience where digital and physical elements coexist and interact in real-time, placing it on a spectrum between pure virtual reality and augmented reality to create environments where virtual objects are anchored to and interact with physical spaces.
Multi-Pass Stereo Rendering refers to a traditional rendering approach that processes each eye's view separately, creating greater computational demands than more optimized methods and potentially limiting visual complexity in immersive applications.
Motion Tracking technology captures and digitizes physical movements in real-time, allowing users to navigate and interact with virtual environments naturally by mapping their real-world actions to corresponding virtual movements.
Online advertising encompasses digital marketing strategies across multiple channels that build product awareness and drive user acquisition through targeted campaigns optimized for specific platforms and audience segments.
OpenGL Transformation Pipeline is a graphics process specific to the OpenGL API that converts 3D object data into 2D screen coordinates through a series of matrix operations, providing cross-platform rendering capabilities for developers.
OpenVR SDK/API is Valve's development toolkit designed specifically for creating content compatible with SteamVR and Vive hardware, providing access to VR device features while abstracting hardware differences for developers.
OpenXR refers to an open, royalty-free standard that provides a unified interface for developers to access various VR and AR platforms, reducing fragmentation and enabling applications to run across multiple hardware ecosystems without significant reworking.
OTT stands for “over-the-top” and refers to the productized practice of streaming content to customers directly over the web. It represents the future of entertainment — one that is already unfolding.
Panoramic 2D/3D Video encompasses various immersive video formats that surround the viewer in a spherical or cylindrical visual environment, with 3D variants providing stereoscopic depth for enhanced realism in virtual experiences.
Performance advertising (or pay for performance advertising) is a marketing strategy to produce specific financial results within a specific time period
Positional Tracking monitors the precise location and movement of VR headsets, controllers, and other objects in three-dimensional space, enabling users to physically navigate virtual environments and interact with digital content using natural movements.
Post Processing Stack (Post FX for VR) involves applying visual enhancements like color grading, bloom, and depth of field after scene rendering, creating more visually compelling immersive experiences while maintaining performance through optimized rendering pipelines.
Predictive Maintenance uses data analytics to identify potential system issues before they cause failures by monitoring performance metrics, resource utilization, and user behavior patterns to enable proactive optimization and prevent disruptions.
Sense of Presence refers to the psychological state of feeling genuinely situated within a virtual environment rather than merely observing it, considered the highest achievement in immersive design when users instinctively respond to virtual stimuli as if they were real.
Product Configurator is an interactive tool that enables users to customize products by selecting different options, components, or features in real-time, often used in manufacturing, retail, and design applications to visualize configurations before production.
Progressive loading is a mechanism exclusive to Unity that helps ensure a rewarded video is always available to play with zero latency, even just after another rewarded video closes.
A Publisher refers to an app or website owner who monetizes their digital property by selling advertising space to marketers, providing the inventory necessary for ad campaigns to reach targeted audiences.
Ray Tracing is an advanced rendering technique that simulates the physical behavior of light by tracking individual light rays as they interact with surfaces, creating realistic reflections, shadows, and ambient lighting for significantly more authentic virtual environments.
Real-time 3D technology renders complex three-dimensional environments instantly as changes occur, allowing immediate visualization of design modifications and enabling interactive experiences across industries from gaming to architectural visualization and digital twins.
Render Pipeline (Render Loop) defines the sequence of operations a graphics engine performs to transform 3D scene data into a final frame, with specialized VR pipelines optimized to efficiently render separate views for each eye while maintaining performance.
A Render Target is a memory buffer where graphics are drawn before display, with Render Target Arrays enabling simultaneous output to multiple destinations - particularly useful in VR for efficiently rendering different views for each eye.
Render Texture is a special texture type that's generated and updated during runtime, allowing cameras to render their view into a texture that can be used as a material on other objects for effects like security monitors or portals.
Average revenue per user (ARPU) is an app metric that calculates revenue from an app’s users. ARPU is calculated by dividing total revenue by the app’s active users.
Rewarded Video offers users optional advertising that provides in-game benefits upon completion, creating a value exchange that enhances monetization while maintaining positive user experience by integrating naturally with gameplay mechanics.
Rigging in animation (also known as character rigging, or skeletal animation), is the first step in animating a digital character. Binding a model to a skeletal hierarchy of bones and controls enables you to pose and animate characters.
Robot Simulation allows engineers to model and test robotic systems in virtual environments with accurate physics and sensor simulation, enabling safe validation of control systems and behavior patterns before physical deployment.
Robotics Simulation provides virtual environments for designing, testing, and training robotic systems before physical deployment, significantly reducing development costs and risks while accelerating iteration cycles through realistic physics simulation.
Scene Graph is a hierarchical data structure that organizes all objects in a 3D environment, defining spatial relationships and enabling efficient rendering through operations like culling to minimize computational demands on real-time applications.
Screen Resolution in immersive displays refers to the pixel density available per eye, with higher resolutions (minimum 1080×1200 per eye) being critical for reducing the "screen door effect" and creating convincing virtual environments when viewed at close proximity.
SDK integration is the process of importing a library file, known as a software development kit, into your project in order to use that file’s functions.
Server hosting provides the infrastructure that supports online applications by managing authentication, data synchronization, and persistent state management through optimized architecture that balances performance, reliability, and scalability.
Single-Pass Stereo Rendering is a performance optimization technique that renders both eye views simultaneously into a packed texture, significantly reducing CPU workload by sharing culling and shadow data between views for more efficient VR experiences.
StoreKit Ad Network (SKAdNetwork) is Apple's privacy-focused attribution API that allows advertisers to measure campaign effectiveness through aggregated install data without tracking individual user activity across applications.
Simultaneous Localization and Mapping (SLAM) refers to the computational process where a device creates a map of its surroundings while simultaneously tracking its position within that environment, essential for spatial understanding in AR applications.
A Soft Launch is a way for app developers to launch their game in markets that resemble their target market to ensure smooth sailing once they launch worldwide.
Spatial Audio (3D Audio) creates directional sound that appears to originate from specific locations in virtual environments, enhancing immersion by mimicking how we naturally perceive sound in the physical world as users move and rotate their heads.
Stereo Instancing is an advanced rendering optimization that builds upon single-pass techniques to further improve VR performance through hardware acceleration, allowing developers to create more complex and detailed virtual environments while maintaining smooth framerates.
Stereoscopy recreates natural depth perception by presenting slightly different images to each eye, allowing the brain to interpret spatial relationships in virtual environments similar to how we perceive the physical world through binocular vision.
Supply Path Optimization (SPO) is an industry-wide effort to remove intermediaries in the programmatic flow and create a more direct path to publishers.
Supply Side Platforms connect multiple demand sources who are looking for online advertising inventory, such as ad networks, marketplaces, ad exchanges and DSPs (demand side platforms).
A Target Audience identifies the specific demographic a product is designed for, considering factors like age, interests, technical proficiency, and platform preferences to guide design decisions that will resonate with intended users.
Tracked Pose Driver is a component that streamlines the implementation of motion tracking by automatically mapping physical device movements to their virtual counterparts, simplifying development of responsive and intuitive user interactions.
Tracking encompasses the technologies and methods used to monitor device positions and orientations in real-time, enabling virtual environments to respond accurately to user movements for convincing immersion and reduced simulation sickness.
Transportation Design in virtual environments combines aesthetic vehicle modeling with realistic physics simulation and intuitive control systems to create authentic yet engaging transportation experiences that balance realism with enjoyable interaction mechanics.
Uncanny Valley describes the psychological discomfort experienced when digital characters approach but don't quite achieve photorealism, prompting many developers to choose stylized character designs rather than near-realistic humans to maintain immersion.
Unified Auction is an ad monetization approach that allows multiple advertising buyers to compete simultaneously for inventory in real-time, maximizing revenue potential by ensuring the highest possible bid wins each impression.
Urban planning applies design principles to virtual environments by creating believable cityscapes with realistic layouts, traffic patterns, and architectural diversity that enhance authenticity and player immersion in digital worlds.
User Interface comprises all elements users interact with in a digital application, including visual displays, controls, and feedback systems designed to create intuitive, efficient, and satisfying interactions between humans and software.
Coordinated Universal Time (UTC) serves as the global time standard for synchronizing operations across different time zones, critical for maintaining consistency in networked applications and services running on multiple servers worldwide.
Vestibular System refers to the inner ear's balance mechanism that detects movement and orientation, with mismatches between this system and visual inputs being the primary cause of simulation sickness that developers must carefully address in immersive applications.
Virtual Collaboration enables geographically dispersed teams to work together in real-time through shared digital environments, featuring synchronized object manipulation, spatial communication systems, and version control to maintain workflow consistency.
Virtual Reality/Augmented Reality Programming leverages familiar programming languages like C# and C++ within specialized development frameworks that handle the unique requirements of spatial computing, including stereoscopic rendering, motion tracking, and interactive 3D environments.
Virtual Surgery creates realistic medical procedure simulations with accurate anatomical models and physics-based tissue behavior, allowing practitioners to train and plan complex operations in risk-free environments with haptic feedback and performance tracking.
Virtual Training creates safe, repeatable learning environments that simulate real-world scenarios, allowing users to develop skills through practice without real-world consequences while receiving immediate feedback and performance tracking.
Virtual Try-on technology enables users to visualize how products would look on their bodies or in their spaces through augmented reality and 3D visualization with realistic material rendering and physics simulation for accurate representation.
Volumetric Video captures three-dimensional representations of real-world spaces and subjects, allowing viewers to move freely within captured scenes rather than being limited to fixed viewpoints typical of traditional 360° video.
VR Installation describes location-based virtual reality experiences enhanced with physical elements like specialized hardware, environmental effects, or custom infrastructure to create premium immersive experiences for marketing, entertainment, or education.
Waterfall (waterfall mediation) is a sequential ad serving method that prioritizes ad networks based on historical performance, calling each network in turn until an impression is filled to maximize publisher revenue while ensuring ad space is utilized.
WebAR enables augmented reality experiences directly through web browsers without requiring dedicated application downloads, making AR content more accessible while reducing friction for users across multiple platforms and devices.
WebVR is an open standard that allows users to access virtual reality experiences directly through web browsers, eliminating installation barriers and making immersive content more accessible across different devices and platforms.
WebGL is a JavaScript API that enables hardware-accelerated rendering of interactive 2D and 3D graphics directly in web browsers without plugins, allowing developers to create cross-platform experiences accessible through standard web technologies.
